Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

Top Rated Optimizely Web Experimentation Alternatives

Croct

(32)

4.8 out of 5

Visit Website

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/20/2021

"Marketing related web experiments for FreshBooks"

4/5

What do you like best about Optimizely Web Experimentation?

The straightforward approach for most things. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The non-reactive parts. E.g. parts that don't immediately reflect what I do. Plus not-so-great web (dev) related docs (most are for full stack). The not-so-great GTag/Analytics support within the app. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Read up on docs and experiment by doing trial and error. Also try and rely mostly on your local code and less on HTML/CSS/JS code that can be written within Optimizely. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We're doing A/B or multi-variant tests that are purely marketing related. It has helped us tremendously in doing split tests and assigning users to variations + testing all scenarios. Some minor issues with HTML elements that I created and have not been able to re-use on other parts (I know about blocks but these are not as modular as I hoped). Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hello There,

Thanks for taking the time to leave us a review! We enjoy learning about our customers and their experiences with our platform. Please feel welcome in sharing these insights with your Customer Success Manager or you can message us at reviews@optimizely.com and we'll get back to you as soon as possible.

John L.

Mid-Market (51-1000 emp.)

8/17/2021

"Excellent platform, we use this on the regular which increases revenue, also prefer the UI over GO."

5/5

What do you like best about Optimizely Web Experimentation?

The ease of use - it's a lot more user-friendly to get a test off the ground and results are easily obtained. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The checkout end of the funnel, where it will not reliably select elements if a cross domain issue is found. You cannot revisit changes as it has lost the DOM. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Give it a try. You'll not go back to GO. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are always looking for ways to improve our checkout optimisation for our anonymous client. This gives us real gains with regards to CRO, improving overall conversion on each iteration. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi John,

Thanks for taking the time to leave us a review! It's great to hear that you're finding experimentation success with our platform. If you have any insights or suggestions based off of your experience, please feel free to share them with your Customer Success Manager or message us at reviews@optimizely.com. You can also always contact us for any support you may need.

Verified User in Retail

Enterprise (> 1000 emp.)

5/24/2022

"Optimizely helps us manage our UI and backend toggles"

5/5

What do you like best about Optimizely Web Experimentation?

Toggle management for UI and backend features Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

UI interface can get tricky for product owners Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hey There,

Thanks for leaving us such great feedback on Optimizely Data Platform, we highly value our customers' insights! If your team ever needs any support, please don't hesitate to reach out to our Customer Support team, your Customer Success Manager, or you can even message us at reviews@optimizely.com.

Verified User in Construction

Mid-Market (51-1000 emp.)

3/3/2022

"Optimixely Web Experimentation"

2.5/5

What do you like best about Optimizely Web Experimentation?

What I enjoyed about Optimizely was the ability to easily A/B test and organize the testing appropriately Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

What I did not like was that there was no tied in insights to those testing like heat maps and screen recordings Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review! We’re sorry to hear that Optimizely Web Experimentation did not meet your full expectations throughout your use of our product. Regarding the lack of heat maps and screen recordings, these are features we would love to add in the future, but we are currently focusing on other projects which are meeting the needs of a wider range of customers. If you would like to contact us with any more insights or questions, please leave us a message at reviews@optimizely.com and we’ll connect you with the right people.

Rob P.

Global SEO Manager

Mid-Market (51-1000 emp.)

8/16/2021

"Optimizely is a decent AB testing solution that is easy to use"

4/5

What do you like best about Optimizely Web Experimentation?

The aspect of Optimizely that I liked the most is how easy it is to create an experiment. As I do not come from an IT background I am not able to code, so having a tool that allows me to make small changes to a landing pages CTA for example is really powerful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The ability to add comments about changes you have made would have been really useful. Sometimes it is difficult to keep track of the updates. you have made during the experiment phase! Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Pricing can vary so definitely worth checking this beforehand. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We've mostly been using Optimizely to test our various CTAs on blog posts. Being able to test various positions, text and design of the CTA is really powerful for us. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Rob,

Thanks for sharing your feedback! We love to hear about our customers' journey with our platform. If you ever have any suggestion on how we could improve your user experience or if you need support, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Retail

Enterprise (> 1000 emp.)

5/26/2022

"Good platform"

4/5

What do you like best about Optimizely Web Experimentation?

The platform is easy to use for non devs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Platform is a little stale. Few improvements Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review! If you ever have any questions or concerns surrounding your experience with Web Experimentation, please feel welcome sharing them with your Customer Success Manager or leaving us a message at reviews@optimizely.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

8/17/2021

"Requires Support from Tech, not a Marketer's tool"

2/5

What do you like best about Optimizely Web Experimentation?

I like being able to visualise my A/B tests before setting them live Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the execution means; we had to pause most of our tests because the tool did not integrate with our dynamic changes on a weekly basis. We could test basic copy changes but experienced difficulty executing other changes like imagery and URL changes. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Consider whether your Tech team is able to support the execution of your tests, as this is not a straightforward tool for a general Marketer Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are trying to A/B test imagery and URL changes. We have realised that the segment size (only 10% of all users) is quite small and unfortunately does not provide us significant data for most of our tests. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks so much for your thoughtful review. Our goal is to help you get the most out of our product and your Customer Success Manager is a great resource for you to discuss your concerns with. You can also message us at reviews@optimizely.com and we'll connect you with the right people!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/17/2021

"Optimizely make A/B testing a breeze"

4.5/5

What do you like best about Optimizely Web Experimentation?

I love the intuitive WYSIWYG for creating new tests and variants. As a marketing professional, it's helpful to make quick updates to copy or images on our site without the need to pull in our busy design experts. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There isn't much to dislike about the robust platform. The analytics can be a bit challenging, but if you spend the time to set up the experiment correctly at the beginning, it's smooth sailing. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely helps ensure that we're constantly evolving our website to drive the most significant amount of conversions, including self-serve sign-ups and contact us/lead forms from our site. I can make small changes to our site to see the long-term impact before implementing it on a broader scale. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hey!

Thanks for leaving us a review, we highly value your feedback. It's great to hear that you've been enjoying our platform. If there is any way we can make your experience better, please make sure to share with your Customer Success Manager or message us at reviews@optimizely.com.

isabelle g.

Enterprise (> 1000 emp.)

8/25/2021

"Optimizely, Friendly and useful tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely web is relatively easy to understand and learn. It provides me the data I need to make rational decisions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There would be some easy and quick improvements possible to facilitate navigation on the app. And the QA part could be facilitated. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Use the knowledge base; it is very detailed. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely web allows me to lead teams into a more data-driven way of working? We can put effort into what is the most important for the customer. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi Isabelle,

We appreciate your review! It's great to hear that you're enjoying our platform. It would be incredibly helpful if you could share any of your insights or inquiries surrounding your user experience with your Customer Success Manager or messages at reviews@optimizely.com.

Thank you.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/15/2021

"Best option for 3rd party experimentation"

3.5/5

What do you like best about Optimizely Web Experimentation?

Once implemented, ease of use is superior to other tools. Easy for non-technical roles to create, start, and analyze a new experiment. It's also easy to do the same with feature flagging. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the overlap between experiments and feature flagging can be confusing. You of course need technical support to setup experiments and flags. I don't find the program management features helpful at all to our workflow. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Server side expeirmentation. Server side is best because it doesn't result in any page slow down or re-rendering on load. This has allowed us to enable experiments at scale and also instrument feature flags within our code, which we use for everything from slow roll-outs to releasing to internal audiences. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for taking the time to leave us a detailed response! Our goal is to help you get the most out of our platform, so please feel free to reach out to your Customer Success Manager with any insights on your user experience or with inquiries. You can also message us at reviews@optimizely.com and we'll get back to you as soon as possible.