Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/18/2021

"It'a s good tool with lots of capability, but you have to know how to use it"

4/5

What do you like best about Optimizely Web Experimentation?

The tool is giving perfect options to different types of tests, and this is boarding the spectrum of creating tests and covering most test cases possible in a very safe and easy-to-use environment. The integration with other tools (project management, ticket tracking, etc.) is easy and very helpful so eng can keep track on their work and tests. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't like that you can link issues only from Optimizely to Jira but not vice versa - from Jira to Optimizely.

Also, it's very annoying that you have to be a SQL savy (or remember them) to find your issues in Jira while trying to link them from Optimizely, they do not alway appear as your "recetly viewed issues". Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It's a great tool, especially if companies want to make sure that they send a high-quality product in the wild (iNet) and want to make sure that they meet their client's expectations of product. Having test-driven development and being data-driven in one's decision is the future of providing better service and high-quality software, applications or services. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely is helping us being a more Data-Driven Decision organization as it provides us with the ability to see what our customer's are happy about, how they behaive and what we can improve. Optimizely gives us the oportunity to try new approaches to test and to analise the behaviours instate of guessing or spending large amount of time testing with real clients. Also, I shall mention the ability to be more personal in our digital transformation and we have shorten the path to get to our clients oppinion in more sequre and safe way. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks so much for taking the time to leave us a detailed review! We're happy to hear that Web Experimentation has been such a useful tool for your business. Whenever you have any questions or concerns, we would appreciate it if you could share those with your Customer Success Manager or connect with us at reviews@optimizely.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/17/2021

"My go-to web experimentation tool"

4/5

What do you like best about Optimizely Web Experimentation?

Once you know how everything works and you have your key pages / conversion metrics set up, you can get basic CRO tests up and running quite quickly. Range of editing options is great, if I need something more advanced than the WYSIWYG editor we will just make a new page and split traffic between them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The implementation interface is more complicated than it needs to be. I feel like some of the best practices are ones I've picked up myself over time rather than from any training. You really need to do some work outside of the platform to get the most out of it (experimentation catalog, naming convention to pull exp info into Salesforce etc). Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Setting up a testing framework early will stop you from just running a bunch of one-off tests. I'd recommend keeping a detailed excel sheet of experiments, along with a powerpoint that shows the before/after as well as the metric difference for quick reference. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely is our go-to for testing new messaging, improving the conversion rate on landing pages, testing new page layouts, testing navigation elements, any pipeline impacting changes really. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for taking the time to leave us a review! We value your loyalty. Please make sure to share your concerns or inquiries with your Customer Success Manager or contact us at reviews@optimizely.com. We're here to help you get the most out of our platform.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/17/2021

"Great customer support"

4/5

What do you like best about Optimizely Web Experimentation?

Customer support at Optimizely has been top-notch. Every rep I've worked with had a great attitude towards helping us, even when we were a bit lost. After a brief working session set up by our rep, we were able to marry our company testing needs to the specifications of the Optimizely platform and developed a more robust and agile testing process overall. We've been chugging along much more efficiently ever since. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Could use more development support and enablement. As a marketer, I'm not 100% familiar with scripts and website coding--and that often becomes a barrier to setting up tests. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Segment personalization on our website: we've seen over a 100% increase in website performance in our targeted segments.

A/B testing: by running various tests, we've developed a better sense of how to increase conversions. We've also gained robust data to send to our development team when trying to justify requesting a website alteration. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks for taking the time to leave us a review and we love to hear that you're finding success with our platform. We're here to help you get the most out of our products, so please feel welcome to reach out to your Customer Success Manager so we can find the solutions that work best for you. You can also message us at reviews@optimizely.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/17/2021

"Its extremely good for A/B testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

I have been using this product for one and half years, it's an excellent application, and many advanced features are available.

1) It is an excellent tool for A/B testing.

2) It has a great set of utility functions, and you can simply run from mobile devices too.

3) You can use simple Html, CSS, and Javascript.

4) Run multiple experiments at a time.

5) Easy for non-technical users to create, start and analyze any experiment. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

1) Once you start/stop the experiment, it will take 1 to 2 minutes to reflect.

2) There is no option to schedule the experiment from multiple locations.

3) Web editors freeze frequently and do not respond appropriately. The app is better than the web editor.

4) Required good knowledge in Javascript to create some features (For example, auto-enabled/disabled date-timer, specific target users with their names, etc.)

5) Unable to use js frameworks(Jquery) parameters.

6) It's not open source, and prices are a bit expensive. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

So far, it is a good tool. Try to add drag and drop options to keep images, videos, icons into folders. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

1) We are using it for a variety of purposes—alignment on marketing campaigns.

2) Business decisions easier for the executive team..

3) It is good with Server side, because it doesn't result in any page slow down or re-render on page load.

4) Using A/B tests, we have noticed increase click through rates, and increase our lead volume. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thank you for your detailed review! It's great to gain these insights on our customers' experience with our platform. If you ever feel that we could improve your user experience, please don't hesitate to share your thoughts with your Customer Success Manager. You can also message us at reviews@optimizely.com with any inquiries or feedback.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/16/2021

"Easy and powerful A/B testing"

5/5

What do you like best about Optimizely Web Experimentation?

Optmizely Web makes it so easy to run A/B tests. Normally, it takes multiple days to release new code to our customers. With Optimizely Web, we can instantly run experiments without having to release new code. This leads to an extremely fast feedback loop. After a few weeks of using Optimizely Web, we had identified multiple points of friction in our funnels. We also identified multiple tweaks that led to a higher conversion rate. The WYSIWYG editor allows you to overlay powerful changes on top of your site (without having to modify your site's code directly). And as a developer, it even lets you modify JavaScript, which is extremely powerful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Making complex JavaScript changes to Optmizely Web can be tricky, especially when using more sophisticated technologies like React or Vue. In our experience, it might be better to consider Optimizely Full Stack for some of these complex scenarios. Still, Optimizely Web is very powerful. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you'd like to run A/B tests with minimal hassle and high confidence, I'd highly encourage you to check out Optimizely Web. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Ultimately, we are trying to reduce friction and increase our conversion rate. We could talk to customers directly, but the feedback loop would be much shorter. With Optimizely Web, we've been able to run dozens of successful A/B tests per week, and ultimately increase the conversion rate of our sales funnels. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for your detailed review! It's great to hear that you're finding success with our platform. We're constantly striving to improve user experience for all of our customers. If you ever have more insights, please don't hesitate to share with your Customer Success Manager or you can message us at reviews@optimizely.com. We're also always available for support.

Andrea S.

Senior Manager, Digital Marketing

Mid-Market (51-1000 emp.)

1/1/2022

"Great tool for small scale website experimentation and testing"

5/5

What do you like best about Optimizely Web Experimentation?

Great toolset available for a marketer: design, tracking, testing guidelines, and ability to get results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Slightly limited in creative optimization Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Ensure you have a roadmap of what you want to test. Priority the tasks and set KPI's for each test. If you do not clearly understand what you want to test and how the results will improve your business objectives, it will not as useful. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

How users are behaving on specific website pages, exiting out, abandoning forms, heat maps, and hovers Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review, it means a lot to us here at Optimizely. Always make sure to share your user insights into our tools with your Customer Success Manager, so that we can continue to improve your experience with our products. You can also message any insights or inquiries to reviews@optimizely.com and we'll connect you with the right people.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/10/2021

"An easy and intuitive way to test experiments"

5/5

What do you like best about Optimizely Web Experimentation?

You can setup a test for your website in minutes without any hassle, and you can preview every change as you go. Even with little knowledge, the interface allows you to use the system fairly easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes, the loading times when creating experiments can be a little longer than expected (which is understandable) but also on the live website pageload times, possibly bringing a negative impact on the users' experience. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

While a simple and user-friendly platform, I'd suggest training/tutorial sessions that make navigation and test setup much more straightforward. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Experiments with Optimizely can bring a lot of interesting insights about how our clients perceive our platform, but also to pinpoint precisely where our lowlights are to work on them and improve the UX on our site, resulting in better conversion rates. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for leaving us a review! We highly value your feedback and it's great to hear that you're finding such success with our platform. If you're ever in need of support or would like to share any insights on how you think we could improve, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Kyle S.

UI Design Mentor

Enterprise (> 1000 emp.)

8/12/2021

"The best option for web experimentation, particularly A/B testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

Like other great software, it's easy to get started but has a lot of depth. I use it primarily for A/B tests from everything to simple text changes to entire different branches and processes. It's quick to get running an experiment and get actual data to make decisions. So far I haven't run into a test that Optimizely couldn't work with so very happy and is a standard tool for nearly every project. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not the software itself but once teams start using this, they'll want to A/B test everything. Pricing of course puts this out of reach of a lot of organizations that could use it so will always be undercut by others for half the price with 80% of the features. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We're happy to hear about your satisfaction with our product! If you're ever in need of support or would like to share insights into your user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We're here to help!

Thank you.

Trevor A.

Site Testing (CRO) Evangelist

Mid-Market (51-1000 emp.)

8/11/2021

"Good bones, but losing competitive advantage fast"

2/5

What do you like best about Optimizely Web Experimentation?

Optimizely has built out a massive library of training materials, both for the product itself, and how to manage an experimentation program. For companies where the primary optimization team is inexperienced or onboarding new personnel, this is invaluable. In fact, these materials are what got me started digging deeper into CRO 5+ years ago. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely used to have much more compelling pricing and features. Over the years, the pricing has continued to go up at a rate faster than competitors, and the feature set within the product has been improving at a slower rate compared to the broader testing tool market. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

As an organization, we signed with Optimizely to improve our test reporting and to accelerate our deployment of split tests (we have an internal tool as well). Deployment was certainly faster, for a time, but when we got into more complex testing scenario,s Optimizely's difficulties with SPAs ended up bring our velocity right back down to where it was previously. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Trevor,

Thanks so much for leaving us a review! We're sorry to hear that you feel this way; we would love to support you in getting the most out of our products. It would be great if you could reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/11/2021

"Optimizely is great"

4/5

What do you like best about Optimizely Web Experimentation?

It's clearly the market leading software at the moment, constant upgrades, great UI etc. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't dislike anything, however, the acquisiton by Episerver scares me a bit as I went through what happened to Maxymiser (previously best before Oracle bought it and gutted it). It seems to be the way that these good startups get bought up and then the parent company doesn't understand what made the company so good, tries to integrate it and then fluffs its lines. The original company degrades, prices go up, R&D goes down, etc etc. Please don't let this happen. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Support staff keep changing, not actually sure best way to raise tickets, feels very 'one and done' now you've got the cash/contract signed....as above, if this is how it is under Episerver, I'm not impressed and will check VWO out. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have a fairly robust experimentation programme and Optimizely is the cornerstone of that. We're constantly A/B testing ideas and seeing tangible £ benefit from it. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

It's great to hear that you're enjoying your experience with our platform so far! We'd love to get some time with you to address your concerns mentioned above, as our goal is to help you get the most out of our services. Please reach out to your Customer Success Manager to schedule a time, or message us at reviews@optimizely.com and we'll connect you with the right folks.