Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Alex B.

Associate Product Manager, Front End

Small-Business (50 or fewer emp.)

5/24/2022

"Overall User Friendly"

3/5

What do you like best about Optimizely Web Experimentation?

What I like best about the Optimizely platform is the ease of editing the variations to test in the visual editor. It makes it possible to run tests for those of us who do not have extensive coding knowledge. The support team was also very helpful in providing updates and answers to any questions about setting up experiences. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The downside for our company was that we would run a test that was more complex than the visual editor would allow therefore needing development resources that we did not have available for testing. We felt like we could get low-hanging fruit wins, but were not able to get the big wins without coding. I would also have liked more support from our Customer Success Manager. We have had a couple since joining the platform, and they don't provide much benefit in the meetings. It would be nice to feel like we have an Optimizely expert partner, but a lot of the time I feel as if I understand the platform better than the rep. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have used Optimizely to run pretty simple A/B experiements. All testing has ideated and been executed by the Product Management team, therefore not having to implement development time to get testing wins. We have seen some pretty dramatic test wins by using this platform. For example, we tested billboard messaging vs. product messaging and got an exciting win that then pivoted our marketing stratgies. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Alex,

Thanks for taking the time to leave us such a thoughtful response, we really appreciate your insights! We're sorry to hear you had some issues with the platform and customer support. Please feel free to share more on your mishaps with us by sending a message to reviews@optimizely.com and we'll connect you with the right people.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

12/6/2022

"A/B Testing Optimizely User"

4.5/5

What do you like best about Optimizely Web Experimentation?

It makes it so easy to scale our experimentation program velocity, all while freeing up our engineering team's bandwidth and providing easy to read A/B test results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes there's a tiny lag between the control and the new variant's design - it's very minor, but can look a little off to users. I don't think it's meaningfully impacted results. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for your review! We love to hear that Web Experimentation is helping to grow your businesses' experimentation program with efficiency. We would greatly appreciate if you could share any issues you're observing with our service team or your Customer Success Manager so we can correct those for you as soon as possible. If you ever have any more feedback, you can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Diego G.

DevOps Engineer

Mid-Market (51-1000 emp.)

12/25/2022

"Audience Segmentation and very Intuitive Optimization Tool."

4.5/5

What do you like best about Optimizely Web Experimentation?

The A/B Testing ability with Optimizely Web Experimentation is perfect.

This tool allows easy innovation acceleration.

Effective integration with Wordpress Page Builder.

Nice WYSIWYG editor functionalities.

Excellent personalization. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely Web Experimentation was easy to implement on my initial point of using the platform and the performance is good and no dislike at all. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Diego,

Thanks for your review! We appreciate your feedback. We're happy to hear Optimizely Web Experimentation is working so well for you and your business. Please don't hesitate to reach out to your Customer Success Manager with any feedback or you can reach us at reviews@optimizely.com.

Everson S.

System Architect

Mid-Market (51-1000 emp.)

5/23/2022

"Very practical, useful and flexible tool"

5/5

What do you like best about Optimizely Web Experimentation?

Flexibility and useful analysis of the adoption of the features that we are planning to have in our solution. We are using the audience to measure the success of the features. As far as I could investigate there are no other tool able to provide the features from optimizely Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I couldn't find something to hate so far. One thing that could be more easy to understand is why some of the toggles are disabled and how it is possible to enable them. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Everson,

Thanks for leaving us a review! We love to see that you're getting so much out of our Web Experimentation product. If you ever have any questions or concerns, such as your feedback on the toggles, please make sure to share them with your Customer Success Manager. It's our goal to continuously improve user experience on our platform. You can also always leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Devin P.

Web Developer

Mid-Market (51-1000 emp.)

8/10/2021

"The Rolls-Royce of Web Experimentation"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely makes web experimentation easy to implement while remaining extremely powerful if you need it to be. The point-and-click web editor makes setting up quick copy A/B tests easy for even non-technical users to do, while the ability to add custom CSS and Javascript allow you to do just about anything you want. Setting up event/conversion tracking is easy to do. The ability to share links to preview and test individual A/B tests before they're published, as well as being able to share links to the test result pages without needing users to log in makes keeping stakeholders involved in how a test is doing easy. When I moved to a new company, I advocated for the acquisition of Optimizely for A/B testing right away. The choice was simple. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I really don't have many dislikes of Optimizely's product. It has never failed me, and I have not run into any major technical issues that have limited me from running a test. However, I will say that their offering is not the cheapest. I really do think the saying, "You get what you pay for" comes into play here. Optimizely shines compared to the alternatives. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you have basic needs, Optimizely might be overkill for you, especially given the price point. However, if you want to run a lot of tests, track a lot of different metrics, with an easy to use editor that just about anyone can use, get a demo of Optimizely. Your web development team will love it too. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely makes it dead simple to know if something is working or not on our website. Instead of doing a pre-post analysis for every change we make, we can run everything, big or small, as a test and make decisions with confidence. This means we can increase conversion rates faster since we can know quickly if a change we've made isn't performing as well as we hoped, or vice versa. This leads to higher conversion rates, faster. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Devin,

Wow! It's so great to hear that you're finding success with Web Experimentation. We want to continue providing you with a great user experience, so please feel free to reach out to your customer success manager with any feedback or questions. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Verified User in Photography

Mid-Market (51-1000 emp.)

10/5/2022

"Optimizely makes AB testing easy and effective"

5/5

What do you like best about Optimizely Web Experimentation?

The User interface is extremely user friendly and easy to use. It also helps collaborators contribute. Customer support is great too. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The reporting tools are somewhat one dimensional and could be easier to share results with stakeholders and management. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We appreciate your feedback and are glad to hear that you're highly satisfied with Optimizely Web Experimentation and our customer support. We love to see our customers thriving. Surrounding your feedback on our reporting tools, we would greatly appreciate if you could share these critical insights with your Customer Success Manager so we can continue to improve our product's user experience.

Verified User in Online Media

Mid-Market (51-1000 emp.)

5/23/2022

"Rapid web experimentation with optimizely"

5/5

What do you like best about Optimizely Web Experimentation?

I love being able to test concepts without needing to utilize developer resources every time. The reusable extensions are very useful and easy to customize. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't like that our website's analytics are not able to be directly pulled into our experiments for easy reporting. The product is also very resource-heavy on our site. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

This is a great tool if you have the budget and team to support it. Packed full of helpful features to personalize an experience and there is lots of experimentation training and resources available online to help get you started. There are some areas of the application that can be a little buggy or confusing sometimes which can be frustrating, but overall the application works well and outages are resolved quickly. The QA tools within the application are limited and don't give you much in terms of helping you debug what's happening. I recommend having a detailed QA checklist to make sure the experiment is working as expected, it's easy to overlook the importance until the results start coming back wonky and you have wasted precious time and potentially lost sales due to an incorrect test setup. Another thing to keep in mind is that optimizely web tracking/targeting is based on browser cookies which are becomming less and less reliable with major browsers clearing cookies daily. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Utilizing optimizely has helped us to test out new concepts that challenge established business practices and shift to a more customer-focused and data-driven strategy to make our conversion funnel for subscribers far more effective. Utilizing optimizely personalization campaigns and a/b tests has helped us de-risk changes in our paywall enforcement leading to increased conversion rates, increased page views and increased subscription purchases. The success of experimentation on our paywall has also led to increased leadership support for an experiment-first mentality, where any new feature we add to the site is being considered as an experiment to validate its effectiveness and iterate based on learnings. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for taking the time to leave us a review! Please always feel free to share any feedback, big or small, on how we can improve your user experience with your Customer Success Manager. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/17/2021

"Powerful, intuitive and easy to use"

5/5

What do you like best about Optimizely Web Experimentation?

The ability for a broad range of users with various levels of expertise to execute experimentation at scale. The customer success and support teams at Optimizely are very easy to work with, highly responsive and ensure the product can be used to it's full potential. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely Web is very powerful, however, the learning curve can be slightly challenging in comparison to other simple experimentation tools. If you want to gain the full power of Optimizely working with javascript is essential, the WYSIWYG editing tool is very useful, although, also can be limiting. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely Web covers a multitude of experimentation methods and can be utilised by various business functions. To gain the full potential of Optimzely Web HTML, CSS and JS experience is highly recommended. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing, multi-variant testing and multi-arm bandit testing on web pages to improve web conversion metrics and the overall user experience.

Using Optimizely Web to personalize experiences to our users which in turn increase conversion metrics. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello There,

Thanks for leaving us a detailed review! It's great to hear that you're loving our tool. If you ever need any support or have insights on how we could improve user experience, we would appreciate it if you could share with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Pharmaceuticals

Small-Business (50 or fewer emp.)

8/6/2022

"Trusted Company."

3.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is trusted for its digital experiences, content management, experimentation, and commerce. It is a database software with a variety of sources and enables fast and easy search and retrieval of granular customer information. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

the poor customer success function, its time consuming to take decisions, it can be difficult to find pages using the edit mode search, pricing is one of the major drawback Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thank you for taking the time to leave us a review, we highly value your feedback! We’re happy to hear that our products have continued to be benefit your business and have been a trusted resource for you.

On the Customer Success note, we see this function as an integral part of your success with Optimizely. Please feel free to communicate your concerns with your Customer Success Manager, or message us at reviews@optimizely.com so that we can establish a more structured relationship between you both, supporting you in getting the most out of our products.

Michael H.

Web Developer

Enterprise (> 1000 emp.)

8/10/2021

"Great for A/B testing and site personalization"

3.5/5

What do you like best about Optimizely Web Experimentation?

It has a great set of utility functions, and you can send the preview link to your phone for testing mobile devices simply. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

You must publish your experiment before being able to have the experiment run on every page concurrently. While you can do this behind a testing cookie, it is still not ideal for multipage testing. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Michael,

Thanks for leaving us a review. It's great to hear that Web Experimentation is providing you with effective business solutions. If you ever have any questions or insights surrounding our products, your customer success manager is always available for support or you can reach out to us at reviews@optimizely.com and we will get back to you as soon as possible.