I think there is an undervalued niche market and are the small and micro businesses, here in Colombia there are a lot, they can have a decent revenue and I provide low cost consulting to a few. They have very common needs but the cash flow doesn't allow them to pay so much for the software tools, they have to basically use spreadsheets but if you could offer low cost alternatives for marketing, CRM, finance and more I think you could get some good customers there. How is this in your countries?
CDP connected Marketing Automation platform with guardrails so that Creatives could get in there and build while Data Experts would be able to get in and connect up data sources and make them available for use in Campaigns.
Simple Web Forms for subscriber collection and surveys with no HTML coding needed but the ability to do custom HTML and CSS styling as desired.
Simple to use interface not requiring manual coding to accomplish repeated tasks like importing data, sending emails. Easy enough for someone with just a basic understanding of Office applications to get in there and perform simple tasks.
Robust Reporting interface allowing for export of any chart or report to PDF, Word or Excel showing the same layout as what is viewed in the interface.
CDP Connection hooks directly into source data, consolidates and cleans it and turns it into Segments that are usable for Campaigns.
Wizards throughout the interface to guide the user through all tasks, even the hardest ones, with the ability to turn them off.