Media Monitoring Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Media Monitoring Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Media Monitoring Software Articles
Media Monitoring: Why Brands Need It to Avoid PR Disasters
What Is A Media Kit And What It Should Include in 2024
How Building Brand Awareness Rewards You Now and in Future
Media Monitoring Software Glossary Terms
Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices.
Brand awareness represents the extent consumers recognize a brand’s products and services. Learn how to build strong brand awareness and the benefits.
Empire building is the efforts of an individual or organization to grow in influence, power, or wealth. Learn more about methods of expansion.
Mindshare is a consumer’s perception of a brand or product compared to its competitors. Learn more about the benefits and how a brand can achieve it.
Brand mentions notify companies when they are mentioned on different channels. Learn about the different types of brand mentions and how to monitor them.
