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The Top 19 Easiest To Use Media and Influencer Targeting Software

See the top Media and Influencer Targeting Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Muck Rack

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.6

9.2

Customer Segment Breakdown

Small Business

57%

Mid Market

29%

Enterprise

14%

Press Ranger

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.8

Ease of Use

Average: 8.7

9.6

Meets Requirements

Average: 8.6

9.6

Customer Segment Breakdown

Small Business

100%

Critical Mention

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

10.0

Ease of Use

Average: 8.7

9.9

Meets Requirements

Average: 8.6

9.5

Customer Segment Breakdown

Small Business

48%

Mid Market

28%

Enterprise

24%

Podchaser Pro

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.6

9.2

Customer Segment Breakdown

Small Business

85%

Mid Market

14%

Enterprise

Propel

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.7

9.8

Meets Requirements

Average: 8.6

9.7

Customer Segment Breakdown

Small Business

79%

Mid Market

18%

Enterprise

Meltwater

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.6

8.4

Customer Segment Breakdown

Small Business

42%

Mid Market

38%

Enterprise

20%

Sprout Social Influencer Marketing

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

41%

Mid Market

42%

Enterprise

17%

Agility PR Solutions

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.6

8.6

Customer Segment Breakdown

Small Business

61%

Mid Market

24%

Enterprise

16%

Newswire

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.6

9.1

Customer Segment Breakdown

Small Business

68%

Mid Market

28%

Enterprise

#10

Presspage

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.2

Ease of Use

Average: 8.7

9.5

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

17%

Mid Market

30%

Enterprise

52%

#11

MediaHQ

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.6

8.8

Customer Segment Breakdown

Small Business

55%

Mid Market

35%

Enterprise

10%

#12

Onclusive

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.8

Ease of Use

Average: 8.7

8.3

Meets Requirements

Average: 8.6

8.1

Customer Segment Breakdown

Small Business

28%

Mid Market

38%

Enterprise

34%

#13

BuzzStream

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.7

8.0

Meets Requirements

Average: 8.6

9.2

Customer Segment Breakdown

Small Business

54%

Mid Market

33%

Enterprise

13%

#14

CisionOne

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.7

7.8

Meets Requirements

Average: 8.6

7.9

Customer Segment Breakdown

Small Business

44%

Mid Market

36%

Enterprise

20%

#15

Mynewsdesk

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.7

8.8

Meets Requirements

Average: 8.6

8.2

Customer Segment Breakdown

Small Business

62%

Mid Market

30%

Enterprise

#16

Prezly

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.7

7.6

Meets Requirements

Average: 8.6

8.5

Customer Segment Breakdown

Small Business

55%

Mid Market

30%

Enterprise

16%

#17

GroupHigh

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.7

7.8

Meets Requirements

Average: 8.6

7.9

Customer Segment Breakdown

Small Business

44%

Mid Market

28%

Enterprise

28%

#18

Ninjaoutreach

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.8

Ease of Use

Average: 8.7

7.7

Meets Requirements

Average: 8.6

7.8

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

#19

Prowly

5.9

Overall Usability Score

5.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

5.0

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.6

5.9

Customer Segment Breakdown

Small Business

79%

Mid Market

16%

Enterprise