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The Top 20 Easiest To Use Customer Data Platforms (CDP)

See the top Customer Data Platforms (CDP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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Insider

9.5

Overall Usability Score

9.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

28%

Mid Market

45%

Enterprise

26%

ContactPigeon

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 8.9

9.6

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

Dotdigital

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

13%

GrowthLoop

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

Mid Market

32%

Enterprise

61%

NotifyVisitors

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

69%

Mid Market

28%

Enterprise

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 8.9

8.9

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

Swan AI

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 8.9

9.3

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

19%

Mid Market

50%

Enterprise

31%

Revotas

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

50%

Mid Market

46%

Enterprise

Catalyst

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.2

8.4

Customer Segment Breakdown

Small Business

13%

Mid Market

76%

Enterprise

10%

#10

Customer.io

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

62%

Mid Market

35%

Enterprise

#11

Fullstory

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

30%

Mid Market

51%

Enterprise

19%

#12

Bikky

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

27%

Mid Market

64%

Enterprise

#13

Ometria

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

15%

Mid Market

59%

Enterprise

26%

#14

Planhat

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.2

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

33%

Mid Market

61%

Enterprise

#15

Contlo

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

81%

Mid Market

18%

Enterprise

#16

Bloomreach

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.3

Ease of Use

Average: 8.9

8.1

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

28%

Mid Market

50%

Enterprise

22%

#17

Dialog Insight

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

50%

Mid Market

37%

Enterprise

13%

#18

Maestra

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

46%

Mid Market

43%

Enterprise

11%

#19

Meiro

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.4

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

45%

Mid Market

45%

Enterprise

10%

#20

Forest Admin

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

59%

Mid Market

38%

Enterprise