Introducing G2.ai, the future of software buying.Try now

The Top 15 Easiest To Use Audience Intelligence Platforms

See the top Audience Intelligence Platforms products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

OMNA from Stirista

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.8

Ease of Use

Average: 8.6

9.5

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

59%

Mid Market

30%

Enterprise

11%

YouScan

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

47%

Mid Market

37%

Enterprise

16%

GWI

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.8

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

22%

Mid Market

47%

Enterprise

31%

Audiense

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.6

9.2

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

50%

Mid Market

33%

Enterprise

16%

Meltwater

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.6

8.0

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

42%

Mid Market

38%

Enterprise

20%

Pulsar Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

36%

Mid Market

33%

Enterprise

30%

Infegy Starscape

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

35%

Mid Market

46%

Enterprise

19%

StatSocial

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

7.8

Meets Requirements

Average: 8.8

8.3

Customer Segment Breakdown

Small Business

21%

Mid Market

46%

Enterprise

33%

Brandwatch Consumer Intelligence

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

30%

Mid Market

34%

Enterprise

35%

#10

Choozle

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

74%

Mid Market

21%

Enterprise

#11

Quantcast Platform

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

33%

Mid Market

41%

Enterprise

26%

#12

Dstillery

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

#13

Zoomph

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.6

8.8

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

38%

Mid Market

42%

Enterprise

21%

#14

TelmarHelixa

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.6

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

28%

Mid Market

39%

Enterprise

33%

#15

Adobe Analytics

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.1

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

29%

Enterprise

44%